Eye shadows have been a key element of makeup for over a century. They first became available to consumers in 1910 with basic colors like brown, gray and black which were commonly applied with brushes or fingers. Since then, eye shadow has been a constantly evolving product with trends going from matte to shimmer, bright colors to muted tones and highly pigmented to very sheer.
Over the years, a variety of trends have come and gone from unblended creases with white highlights in the 60s to shimmering blues and greens in the 70s to dramatic yellows and purples in the 80s. What’s really exciting is that we now live in an “anything goes” era where influencers and artists are wearing and applying styles from every era of history. There’s nothing off limits. The only challenge to this liberation is that many people are at a loss as to which styles will work best for their own individual looks. This is probably because eye shadow isn’t as simple of a product to use as lipstick.
For makeup artists and consumers alike, eye shadow has always been a product that requires a bit more skill to apply. You have to understand the principles of light and dark and you must have a steady hand to apply it smoothly so it doesn’t go on looking blotchy or overdone. Some common laments we hear from those who aren’t comfortable with eye shadow are “I don’t want to look like I have a black eye.”, “I don’t know where to put each color.”, “How do I keep it from coming off?” and “Which brush should I use for what?”
The truth is consumers worldwide are still looking for easier ways to do eye shadow. So, it’s not surprising that the new ColorLuxe Eye Shadow Stickshave been one of the most well received products of 2024. Let’s look at why these innovative tools have been such a success:
The ColorLuxe Eye Shadow Sticks are a fresh take on shadow technology with a well curated assortment of matte and shimmer tones in a variety of depths and hues. The creamy formula goes on and blends out quickly and easily before drying down to a powder finish that lasts for hours. Its ease of application makes it user friendly for even the most amateur of consumers. It also provides the versatility of being used in three different formats: as a shadow, a liner or an eye shadow base that can be layered with other products.
